Recently, I have been given the task of creating a logo for a new program that my church (the Apostolic Lighthouse Church of Navarre) just launched, called Care 4 Kidz; after drawing the initials of the program about twice, I realized that I didn’t really know what to draw and what program to use. This prompted me to do a little research.
I went to several websites looking at lists of logos to find inspiration. Contemporary logos seem to have become very sharp, bright, and complicated. They definitely spoke of the availability of technology. I’m not very old, and I haven’t paid a lot of attention to logos in the past, but thinking back on iconic logos of companies like McDonalds, Nike , Disney, Sinclaire, and General Electric, they were not terribly complicated. I think that the availability of vector programs and a taste for vibrant color that sprouted from modern innovations in printing, computers, and internet advertising has influenced the styles of many contemporary logos; in fact, because of these innovations, some logos have even become a bit tacky in their extravagance, in my opinion. In these cases, it seems that there is less focus on clever creativity than vibrancy. Of course, there is a vast amount of logos that are still simple, recognizable, and in some cases very creative; the logos for many popular websites such as Google and Facebook still retain very simple designs, for example, and one logo I saw for a Spartan golf resort were mind-boggling.
In conclusion, while I wasn’t able to find inspiration and learned how despairingly common hands and hearts are used in logos, I found this experience very telling on the recent trends regarding logos.
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